Amazon SEO Phase 1: Search Term Optimization
Optimize your back-end search terms for your listings on Amazon with Phase 1 of our Amazon SEO services. The process looks like this:
- Keyword and competitor research in your category
- Hand selecting the most effective keywords
- Ranking for keywords organically over time Increased visibility for your products, leading to higher clicks
- Helping your customers to find your product
SEO Phase 1: $1000
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250 Bytes of Search Terms (upto 10 ASINs)
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Keyword & competitor research in your category
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Then we hand select relevant, high-converting keywords for your listings
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Verify Amazon's guidelines and rules
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This will improve Keyword Indexing
You’ll also get before and after drafts for your approval.
Pricing: $1000 will cover up to 10 ASINs
Amazon SEO Phase 2: Copy and Pink Keyword Update
In the second phase of our SEO service, we focus on optimizing the back-end search terms for your Amazon listings. This includes:
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Editing Titles and Bullet Points: We adjust your product titles and key features to incorporate additional relevant keywords. This helps improve your search rankings and attracts more potential customers.
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Updating with "Pink" Keywords: We remove words that are already used in your titles and bullet points from the search term field. This frees up space for new keywords, increasing indexing opportunities and helping your products appear in more search results.
The aim of this phase is to expand the reach of your listings by adding new keywords and optimizing content, allowing you to reach a larger audience and boost your sales.
Incremental indexing - Title/Bullet Copy & Pink Keyword Update
This SEO Strategy builds on SEO phase 1 and runs multiple phases for maximum indexing and keyword ranking. In this strategy, we slough off words already in the title or bullet points from the search term field.
We then find new keyword opportunities for indexing in the search term field. We also update the title and bullet points to clean them up for ideal keyword improvements.
Amazon SEO Phase 3
(Available Only for Full-Service Clients)
In Phase 3 of our SEO services, we dive deeper into optimizing your Amazon listings to enhance visibility and boost sales. This phase is exclusively available to our full-service clients and includes:
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Keyword & Competitor Research in Your Category: We conduct comprehensive research to identify the most effective keywords and analyze your competitors within your product category.
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Hand-Selecting the Most Relevant, High-Converting Keywords for Your Listings: Our team carefully selects keywords that are highly relevant and have a strong conversion potential to ensure your listings attract the right customers.
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Adhering to Amazon's Guidelines & Rules: We strictly follow Amazon's policies to ensure your listings are compliant, reducing the risk of penalties or issues.
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Improving Keyword Indexing: By optimizing your listings, we enhance keyword indexing, increasing the likelihood of your products appearing in relevant search results.
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Providing a Before & After Draft for Your Approval: We prepare drafts showing the proposed changes to your listings, allowing you to review and approve them before implementation.
Please note: SEO Phase 3 is only offered to clients who opt for our Full-Service package.
Title Optimization Example
Original Title
HydroFlex Compact & Foldable Water Bottle – Perfect Size for Small Bags w/ Automatic Open/Close Feature – Durable, Lightweight, Leak-Proof, Weather-Resistant – 2 Pack (Blue/Green)
Low-value search terms
include:
Words that are also used in the ASIN’s title, bullet points, or description and already indexed.
Superfluous words that may not be recognized such as (“and”, “for”, “amazing”, “new”)
Any repeated keywords are safely removed and replaced with new and other search terms.
This is because they show in the title or copy of the detail page. Amazon doesn’t need them in the search terms field. So we replace them with other words.
Optimized Title
HydroFlex Elegant and Fashionable Compact and Foldable Water Bottle – Portable Leak-Proof and Spacious Professional Style Gear for Today’s Modern Women – 2 Pack Set (Blue/Green)
How do we optimize your
search terms?
- We start by auditing your Search Terms
- We use Helium 10 to identify Low Value Terms
- We look for common misspellings, Spanish,
and terms that relate to your item which are not
already in your copy content.
Why is this important?
We tested this technique a hundred clients, and in most cases, there are significant increases in organic ranking once the search terms optimization is done. Better indexing and higher keyword rankings.
Organic ranking helps your search term results both on Amazon and in search engines off of Amazon such as Google.
This is a valuable exercise that can pay significant dividends in the medium to long term.
Benefits of Our Service:
- Fully built and hand select keywords by experts
- Rank organically for your keywords overtime
- Increase visibility for listing, leading to increase number of clicks
- Years of knowledge and experience on your side
Take Your Amazon Listings to the Next Level
01.
Keyword Research by Experts
02.
Increase Clicks
03.
Index for Keywords
04.
Increase Product Visibility
05.
We've Got Years of Experience